Social Media Marketing

What is social media marketing?

Social media marketing is exactly as it sounds, marketing on social media. Is it that simple to do social media marketing? It sure is. Are there much more effective ways to market on social media? You bet. Each channel offers a unique interaction with your audience that, when done strategically, can give your business a lot of traffic and attention. Social media itself refers to all the social channels such as Facebook, Twitter, Youtube, and Instagram, to name a few. The best thing about social media marketing is being able to put your brand directly in front of your target audience. If you produce great posts, have great timing, and know who you are looking for, social media marketing is very powerful.

What is social media advertising?

Social media advertising is essentially putting your ads in front of your exact target audience. Social media channels have an abundance of data about your consumers from demographics, age, locations, and so much more. Understanding your audience can let you utilize this data and create ads via these channels that are very effective with equally high conversion rates. You can segment your audience by interest, keywords, or even age to give you a perspective of how accurate you can be when setting up your ads.

Creating a paid social media strategy has really become the basis of successful social media marketing efforts. As an advertising agency, we realize that these paid ads have become the only way to actually get ROI from your social campaigns. To put things in perspective, organic tweets now only reach about 10% of your followers.

That sounds good and seems easy right? Well, it is a little more complicated than that. Users on these different channels tend to have certain behaviors, habits, and tendencies. Creating ads that fit both your consumer and is incredibly relevant in respect to the channel can quickly become a complex system. When done poorly, you can lose a lot more money then you could ever get back.