Content has evolved to something far beyond a body of text to the point where it now blurs the lines between advertising, education, and entertainment. Superior content creation must be successful in two key areas: messaging strategy and creative development. Content is essential to engaging consumers, but it only has a ROI (return on investment) if it is relevant to your targeted audience, integrated across channels, and encourages the right consumer behavior.
For a successful content strategy to work, most importantly we must understand where and how to engage with the consumer. Our strategist discovers industry insights via in-house research on audience passions, lifestyle, media, and behaviors. Once we have gained this audience persona, we produce media opportunities for engagement across platforms such as social, video, mobile, and other executions. With content, the medium is often just as important as the piece itself.
All the content our team creates has to be persuasive enough to encourage engagement and a desire to share it while meeting the brands goals. With a strong narration that both influences and connects the audience to the brand, we create a more naturally aligned relationship with the consumers. All content created is also fully search engine optimized with multichannel integration in mind.
By doing an audit of your brand, we identify where in the funnel your customers are getting stuck and help guide them the rest of the way.
We build buyer personas of your ideal customers and build content that specifically targets them. This allows us to be more personal, build trust, and lead more conversions.
Your brand is unique, and your content should be sure to convey the same. Our content builds trust in your brand and brings your story to life.
We find where most of your customers engage and build content that accommodates these channels best whether it be Facebook, Linked In, or any of the other platforms.
No 2 channels are used the same which is why we design our content with the purpose to accommodate this distribution. We are sure to get the most of every piece we build with strong intent of use and dispersion.
GOAL: Drive ROI via SEO and PPC
SERVICE: SEO, PPC, Content
STRATEGY: Restructuring Site Architecture for Ranking & Conv, Build Long-Term Resource Hub, Custom Landing Pages
INCREASE IN TOTAL LEADS
INCREASE IN ORGANIC VISITS
INCREASE IN PAGES RANK IN TOP 3
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Content marketing has become the core to any strong marketing campaign. Strategic content creation is a marketing approach that is focused on distributing high quality, valuable, relevant, and consistent content to your audience that attracts and retains your target audience.
A common misconception is to think that writing content is simply putting together an article and releasing it on the web. This would prove to be very inefficient and a loss of your time. There is a very strategic approach to writing content that aligns with your business objectives, oppositions, reputation, and funnel assistance. Although content may seem to be written across a wide board of topics, rest assured each has an underlying goal that they wish to achieve.
High quality content can be written by anyone; however, it is something you have to want. Writing high quality content creates brand reputation with the end goal of revenue and new business. Content is intertwined with a strong SEO strategy which will boost your SEO rankings, gain traffic, and build security to your audience. Content has changed to a “help, not sell” approach, where it is better to exude your expertise rather than using traditional interruptive marketing tactics. Superior content is what will grow your business and build an audience in your specific market, although the content should be planned based on your business objectives. This is a necessary foundation to any marketing plan.
In a nutshell, video content marketing is brand storytelling. Video has become the preferred medium for telling your brands story, which could live on your website or across many different social media channels. With the change of social attention span and the necessity to be entertained, video is able to immerse your audience and offers a richer, more nuanced experience than other media.