Innovative Marketing Solutions For 2018

To put it plainly: its about resources and experience. A digital marketing agency should be an extension of your brand who works with you to get the results you want rather than frivolous ranking results that don’t produce the numbers you want. Working as a partner to meet KPI’s, drive ROI, and leave the feel-good feeling of watching the numbers you want climb to new heights should be the number one priority while learning valuable information and metrics along the way.

We know no two companies are the same which is why we never treat them like they are.

With the changing factors in googles search algorithm, this has changed from a want to a must. Local search has evolved to what is now considered “hyperlocal” and these companies that are prepared are seeing over 80% more business than those who are not. Hyperlocal is in conjunction with the ever so popular virtual assistants (Amazon Alexa, Google Home, Siri, Cortana, etc.) that change the way people are shopping and the decision process altogether. To get the stats of recent studies on local seo, check out our blog “Why local SEO with stats”.

Its either show up at the top when people search for “best food near (your zip code)”, or be forgotten.

On average, you can expect about 60-90 days before you start to see results. Search engine optimization takes time for Googles to process the new data and transfer it into the SERP from which there is over 200 separate ranking factors. There are ways to get results faster in the mean time to start driving traffic via paid search campaigns (ppc), however to reach an organic flow does take a little time. The biggest misunderstanding with SEO is people expect immediate results.

Rest assure, with a little patience and our expert help, they will come.

There are many factors that influence this category. Some of these factors can be as small as changing “Request a quote” to “Get my free quote now” which surprisingly the second CTA (call to action) received a 120% higher conversion rate then the first. Its all about these intricate details and the psychology of the buyer’s journey that create a cohesive experience that leads to conversions.

Some find this data tedious, we find it exhilarating.

Google ad words has been through a lot over the past many years, but it is safe to say it is an incredibly effective tool when done right. This is where granular market research, keyword research, and data become a person’s best friend. Using this information allows you to make campaigns that not only target a general area but incredibly specific demographics that we have even gotten up to as high as a 1 : 14 ROI on our campaigns.

So, all in all, it is very worth it. But if done poorly it can be very costly. So ad-der beware.

With thorough research and precise execution, a maximized marketing ROI becomes much more of a reality. Understanding your market, competitor research, and identifying your core metrics lets you hone in on the truly important aspects of your goals and how to achieve them. Maximizing your digital marketing efforts never really ends either. After the numbers start, continuous experimentation and data analysis will continue to drive your ROI.

By understanding your goals. We make a fully integrated plan to meet and exceed your KPI’s, whatever they may be.

Social media marketing has been and continues to be a very powerful channel in reaching targeted audiences. Each platform (such as Facebook, Instagram, Twitter, etc.) offers a unique touch of interaction whether it be image, updates, or personal all of which create a transparency with your brand. With strategic placement and in depth understanding of your brand, we create seamless campaigns across all channels.

Intertwined with branding, it is about creating an emotional relationship.